AM I RIGHT Releases Haunting New Track “Cold” on Einmusika

Electronic solo artist AM I RIGHT returns with a deeply evocative new single, “Cold,” dropping July 18th as part of the upcoming “Bella Mar” compilation by Einmusika Recordings. A melodic techno cut layered with tension and texture, Cold explores the creeping emotional detachment brought on by an age oversaturated with raw, relentless imagery.

In a world where we are bombarded daily with intense visual content—conflict, disaster, suffering—Cold serves as both a critique and a mirror, reflecting the subconscious emotional armour we’ve all begun to wear. “We’ve seen so much that we barely feel it anymore,” says AM I RIGHT. “This track is about that loss of empathy—how we’ve grown cold without even realising it.”

A Reflection on Emotional Numbness in the Digital Age

Driven by hypnotic synths and a carefully restrained beat, Cold stands out not only for its crisp production but also for its powerful lyrical undertone—something rare in the instrumental-heavy realm of melodic techno. The atmospheric synth lines drift with a sense of melancholy, while the rhythm pulses steadily, creating an immersive sonic experience. AM I RIGHT skillfully uses subtle shifts and nuanced sound design to echo the gradual emotional numbing that the track addresses.

This single comes at a pivotal moment, urging listeners to pause and reflect on their emotional responses to today’s challenging world. It invites a moment of introspection, asking the listener not just to hear but to feel the underlying message deeply embedded within its sonic layers. Raw and resonant, Cold is a profound reminder of music’s ability to comment on and connect with the complexities of human experience in the modern era.

Distributed worldwide and featured on the Einmusika compilation, Cold will be available on Spotify, Apple Music, Beatport, and all major digital platforms starting July 18.