Beatport, the global leader in electronic music for DJs, producers, and their fans, is joining forces with Polkadot, the next-generation blockchain network powering the movement for a better web, to launch Beatport.io, a digital collectible marketplace bringing electronic music culture to Web3.
Developed and designed in partnership with Define Creative, Beatport.io will launch on Aventus, a Web3 solutions provider for enterprises and parachain in the Polkadot ecosystem.
Marking Beatport’s first permanent home in the Web3 space, this platform will enable record
labels and artists to create and sell unique digital assets while generating greater fan
engagement. It will allow artists, producers, and record labels to enjoy the benefits of Web3,
while also giving music fans an opportunity to explore the value of digital collectibles and
deepen their connection to their favourite artists and DJs.
Beatport.io will bring electronic music to Web3, giving fans access to exclusive collectibles and interactive experiences with artists and labels.
Ed Hill, SVP of Beatport’s Media Group, said: “The electronic music community has always
been at the forefront of cultural shifts and their early embrace of Web3 and all the promise it
offers is no different. To usher in a new era for the electronic music space, we felt it was
important to join forces with a trusted, long-time leader in the blockchain space. Polkadot’s
open and interoperable ecosystem enables us to seamlessly tap into Web3 and celebrate
electronic music by connecting fans with their favourite artists in unique and powerful new ways.”
Björn Wagner, CEO of Parity Technologies, a leading contributor to the Polkadot network,
said: “Many in the music industry are keen to discover ways in which Web3 can better support
them. This initiative with Beatport and Aventus is a perfect example of the potential for Web3 to
elevate the craft of artists. We’re excited to see this application of Polkadot’s technology to
better connect artists directly with their fans and reignite the collectible aspect of music fandom
that has largely been lost in the age of digital media.”
These digital collectibles will also in some cases become a fan engagement tool for artists and
labels by providing early access to bonus features such as unreleased tracks, discounted tickets,
and access to global events and interactive experiences. On a technical level, the NFTs will be
distributed via Aventus, a blockchain built on Polkadot that helps established enterprises deliver
Web3 use cases from their wide suite of modular and composable products.
Alan Vey, Founder & CEO of Aventus, the Polkadot parachain on which the NFT
marketplace will be built, added: “The Web3 revolution has created incredible new avenues for
artists to regain autonomy and engage their fans. There is immense opportunity in this market
to provide fans access to a variety of new content streams, creating communities with loyalty
unlike anything we’ve seen before, and for the artists to reap the majority of the return. We’re
thrilled to be a part of this important endeavour for the music industry.”
In addition to launching Beatport.io, Beatport and Polkadot will also collaborate on 10 major
events over the next 18 months. Each event will celebrate the launch of a new NFT collection
accessible via Polkadot-integrated wallets. The events will be produced by Beatport and will
take place alongside major music and Web3 events.
For almost two decades, The Beatport Group has been at the centre of DJ culture. With catalogs
comprising more than 16 million tracks and existing relationships with over 91,000 record labels,
the company is a household name for anyone who knows electronic music.
To register your interest today, visit Beatport.io
Polkadot provides the technical advances necessary to make blockchain technology practical,
accessible, scalable, interoperable, and future-proof, removing limitations and barriers to entry,
and thereby fueling innovation, growing the decentralized technology space, and bringing the
Web3 vision to life. It connects private and consortium chains, public and permissionless
networks, oracles, and future technologies that are yet to be created.
About The Beatport Group
The Beatport Group is the worldwide home of music for DJs, producers, and their fans. Founded
in 2004, The Beatport Group’s family of companies includes Beatport, the preeminent store for
electronic music DJs, Beatsource for the open-format DJ community, Loopmasters, Loopcloud,
and Plugin Boutique for music producers, ampsuite and LabelRadar for streamlining label
management and demo submissions, and Beatport Media Group for brands and fans of DJ
culture. The Beatport Group’s portfolio of products includes an array of high-quality audio
solutions to choose from, including full song downloads, exclusive content from leading labels, a
streaming music service seamlessly integrated into DJ software and hardware (Streaming), and
exclusive sound packs and plugins. All of the content is expertly curated on a weekly basis by a
global team that helps define DJ culture. Beatport has offices in Berlin, Brighton, Denver, and
Los Angeles. Follow us on YouTube, Twitch, Facebook, Twitter, and Instagram.
Aventus onboards enterprises to Web3, enabling them to generate new revenue streams,
improve operational efficiencies, and future-proof their business. With a combined experience
of over seven decades in Web3 and enterprise leadership, Aventus works with each enterprise to
scope out potential use cases, and customize a SaaS-style product, as well as maintains and
manages the solution – so enterprises can focus on what they do best.